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Are Cool Brands Hot As Sex?

December 08, 2014 | No Comments

Everyone knows sex sells, but can we monetize coolness? Being cool is an attitude that manifests in distinct behaviors, but can be arbitrary, ethereal and difficult to measure. In their search to be cool, brands…

Posted in Entertainment, Life, Videos


How Does Software Escrow Work?

December 08, 2014 | No Comments

How Does Software Escrow Work? The concept of ‘escrow’ is more common in the USA than it is in the UK, but here many people will know it from trading on auction websites. The basic…


Immigrants get a lot of VC

December 08, 2014 | No Comments

Immigration has always been a hot-button topic, but now in the age of economic “challenges” of all kinds, it is even more so. In some sectors there is grumbling that immigrants are taking jobs away…


Nothing comes between a man’s brain and his sports car

December 08, 2014 | No Comments

In one such study, Daimler-Chrysler studied the male brain on cars. They found that the sportier car models lit up the reward center of men’s brains. Surprise, surprise. This center also lights up for alcohol and drugs. All of which says we could potentially solve a lot of problems if we only gave every man a sports car. Hey Oprah, are you paying attention? You get a sports car. And you get a sports car. Everybody gets a sports car. Utopia has been achieved.

Posted in Articles, Thinking


Feel like somebody’s watching you?

December 08, 2014 | No Comments

There we were immersed in an article about recycling electronic waste. It occurred to us we hadn’t used the words tech and trash in the same phrase before but technically there’s trash in everything. One…


Gumroad blends social with marketplace

December 08, 2014 | No Comments

“The best things happen when crazy people believe in crazy things and slightly less crazy, but more experienced people try to guide them,” says Sahil Lavingia. And this would have been just another quotable sentence…

Posted in Talent, Ventures


Directory of Crowdfunding Platforms

December 08, 2014 | No Comments

Crowd funding defined by Wikipedia (sometimes called crowd financing, crowd sourced capital, or street performer protocol) describes the collective cooperation, attention and trust by people who network and pool their money and other resources together, usually via the Internet, to…


Twitter tweaks for your brand

December 08, 2014 | No Comments

While Twitter is a great way for brands to connect with their customer bases directly, the path between tweet and customer engagement isn’t always clear or direct. Still, marketers can ill afford to ignore Twitter…

Posted in New Media, Social Media


Customers want service

December 08, 2014 | No Comments

By now it shouldn’t surprise anyone that people absolutely hate those voice response systems. No one wants to press one for this and two for that. No one wants to be directed to another menu.…

Posted in Articles, Service


RFID: Chip logic to the next level

December 08, 2014 | No Comments

A cat walks up to a bar. But it’s really the door of the bar where the bouncer asks for the usual array of IDs and cover charge. But cats don’t carry purses or man…

Posted in Articles, Off The Wall