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peacock1

Peacocks have plumage, men have Porsches

April 15, 2014 | No Comments

Men are similar to peacocks, except that instead of brilliant plumage, men buy Porsches and they perform heroic acts – farmers growing food and activists saving whales, maybe. Though, it should be noted that such…

bigbrother

Blu-ray, Flash drive or DVD

April 15, 2014 | No Comments

Even as physical music has given way to digital downloads and various companies are looking at live streaming movies, enquiring minds want to know what types of players to invest in. Should it be a…

Posted in Articles, Service

Penguin Ping Pong

April 15, 2014 | No Comments

Creative concept, well executed.  Brilliant Commercial

areopostale

Toy marketing in a segmented world

April 15, 2014 | No Comments

A 50 year-old man arrives at the car lot in a minivan. Is he there for a new minivan? Or is he in the market for a little, red sports car? Ditto for a 50 year old woman. And really the question is how do you get them to come to your car lot in the first place? Did someone say 50 is the new 30, which makes 30 the new 10? All of which probably says advertising for the 30 year-olds should be aimed at 50 year olds and 10 year-olds. Such confusion.

b2b2

Okay but nice to have a few friends

April 15, 2014 | No Comments

By now we’ve all been inundated with the numerous ways that social media have changed the face of marketing. Out in the wide world of Facebook, Twitter, Friendfeed, even the Poptart has its own Facebook…

Augmented reality knows who you are

Augmented reality knows who you are

April 15, 2014 | 1 Comment

Thanks to Augmented Reality (AR), television fans of the Vancouver Olympics are being treated to the digital line. Shani Davis or some other Olympian is skating around the track in a qualifier when all of…

cut-the-rope

Cut the Rope v. Angry Birds

April 15, 2014 | No Comments

Latest word from the world of apps says that Cut the Rope, a 99 cent app for iPhone and $199 app for iPad, has just passed the two million downloads mark. By all accounts it’s…

Old-school agency can go digital

Old-school agency can go digital

April 15, 2014 | No Comments

Who has one million Facebook fans? Probably a lot of people but it is unexpected when Kellogg’s Pop-Tarts makes that list. A post about Wildberry Pop-Tart’s 2010 resolution to try out for the football team…

Posted in Drive, Innovation

More and better ad optimizing

More and better ad optimizing

April 15, 2014 | No Comments

When the word “Rubicon,” appears in a search, data miners are left wondering. Is someone looking to buy a Jeep? Images of a Jeep for an art project? It could be a search for a…

Posted in Drive, Technology