Articles Posted April 2009
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Advice from a creativity guru
It is said that to get what you really want you must give up what you already have. Then again didn’t someone say it’s not having what you want but wanting what you have? Whichever one you choose, Hugh Macleod would say, “Work Hard. Keep at it. Live simply and quietly. Remain humble. Stay positive. Be nice. Be polite.” Sound advice for any kind of life, but especially relevant to creative pursuits.
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Cold Calling Brand Refresh
Much has been written about the + (-) of cold calling…if you’re reading this you are probably familiar with those and curious as to the future of it. The paradigm shift, or perceived shift that our economy is experiencing/seeking/reacting to is bringing up the question as to whether it is still an effective sales tool.
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Death defying adventures in photography
Without the judgmental filter of Photoshop running through the brain, Kerry Skarbakka’s images can be disturbing. We’ve all seen enough bad news stories to imagine what happens when we see scenes from Skarbakka’s photographs. Someone falls off a ladder with nothing to grasp, or head first down some stairs, or in a bathtub, naked. The naked ones particularly cringy – unless you’re Heidi Klum and Seal who are rumored to not be very bothered by nudity.
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Toy marketing in a segmented world
A 50 year-old man arrives at the car lot in a minivan. Is he there for a new minivan? Or is he in the market for a little, red sports car? Ditto for a 50 year old woman. And really the question is how do you get them to come to your car lot in the first place? Did someone say 50 is the new 30, which makes 30 the new 10? All of which probably says advertising for the 30 year-olds should be aimed at 50 year olds and 10 year-olds. Such confusion.
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Offbeat explanation of earphone science
Have you ever wondered how those little earphones manage to send out such awesome sound? And if you did, did you log in to a science site to figure it out. There you were learning about sound waves and the vibration in your ear drums. Then some of us went of track, deciding to have fun with it. What if we re-imagined this technology as a soap opera? Say, merge How it Works with GeneralHospital . This is how it would go.
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Robots v. Humans in customer service
It’s an odd thought that a robot could manage operations better than humans. After all, we made robots. We are smarter, more creative, more beautiful and definitely more fun on a road trip. Then came…
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Six Rules to Build Internal Buy-In For Your Marketing Initiatives
AMA @ Medtronic – sponsored by Cool (intl) Six Rules to Build Internal Buy-In For Your Marketing Initiatives Tuesday, April 21, 2009, 4:30 PM — 6:30 PM Healthcare SIG at Medtronic! Six Rules to Build…
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A welcome mat for defectors?
Your new employee starts today. Roll out the welcome mat. Balloons. Flowers. Cake. We love cake and red carpets. Now there’s word that a company out there is rolling out said red carpet for employees…
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Picking up speed on the infomercial highway
We were wondering – How do you get to Carnegie Hall? Okay, we weren’t. We were wondering – How do you sell to Carnegie Hall? And the answer could very well be, infomercial, infomercial, infomercial.…
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He acted on his imagination
Take a plain white tee. No, not the band. The plain white T-shirt. Would you pay $110 for it? Would you pay $55? And you’re sitting there saying, what craziness this? Don’t these come in packs at the discount store? But it’s all about the imagination and the ability of any given person to look at something as mundane as the plain white T-shirt and imagine a world out of – what you do to it. Then acting on your imagination.
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