If your content doesn’t resonate with your audience, then they won’t follow you where you want to take them. For content marketers, this is a cardinal sin.
The Key Question Is: What kind of content universally resonates with people?
You need to understand: This is the kind of content we never get tired of. This is the kind of content we always have time for. This is the kind of content we don’t forget. And this is the kind of content we want to share with others.
This is the kind of content we must create if our goal is to influence, inspire, and move to action the unique group of people we have chosen to reach.
Story by Scott Aughtmon