A brief interlude

Written by Paper. Posted in Drive

A brief interlude

Published on October 23, 2014 with No Comments

The following item from Greg Morago in the Houston Chronicle caught our attention – from a strictly business stanpoint.

Apparently, the popularity of men’s shapewear has also given rise to the hush-hush business of undergarments that literally put the family jewels front and center. Think of them as trunks for your junk. Or, as Michael Kleinmann, president of Freshpair (Freshpair.com), an online underwear retailer for both sexes, says: “the equivalent of a push-up bra” for men.
On the company’s website there are men’s underwear categories for butt shapers, chest shapers, tummy shapers, waist shapers and the new growth segment: “package enhancers.” Manufacturers including Andrew Christian, BumGear, Joe Snyder, Gregg Homme and Calvin Klein are among the 10 brands that supply Freshpair with undies designed to make a man look more outie where it counts.
“Everything that’s normally hanging down gets lifted up,” is how Kleinmann describes the profile-enhancing underwear. The constructions could feature padding, special pouches or elastic bands called “sling supports” that help create a look of more generous endowment.

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Such a trend in men’s garments set us wondering whether “shapeliness” has anything to do with a man’s business success. So we took a cursory glance at some of the top business dogs, so to speak. Bill Gates and Warren Buffet. One known for being almost gaunt, the other somewhat opposite. Neither suspected of enhancing with shapewear. The Steves, Jobs and Wozniak? Same story, except we can never be sure about the Woz. One could conclude that the geek world is different. In the business world there is Donald Trump, Richard Branson, Herb Kelleher of Southwest Airlines and well, it turns out we couldn’t begin to guess if success in business is linked to anything other than creativity, hard work and a little bit of luck. But just in case – men now have choices.
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