If you’re environmentally conscious, if you long to walk with a smaller carbon footprint, if you want to connect to like minded green thinkers, there’s news for you. It’s the Mother Nature Network, an online source for green news launched by former advertising agency executive, Joel Babbit. Whether it’s the cost of organic foods or the causes of hurricanes and snowstorms, the plight of reindeer or the death of coral, the Mother Nature Network is the place to go in 2011 and beyond. For anyone who wishes to know what on earth is “Fracking” and if it’s good for you, this is the place. And just for the record, Fracking is short for Hydraulic Fracturing, a process used to extract natural gas from shale.
In the midst of running an advertising business, Joel Babbit noticed a trending interest in environmentally friendly information. In a heartbeat he originated the idea for the MNN and upon talking to influential people around him, raised $10 million in 24 hours. From there it was time to act. His word for anyone who has an idea and waits for the right moment to set it in motion is – just do it now. The moment will never be exactly right and as is commonly said – snooze and you know what happens. Among the plethora of technological developments, climate and legislative action and other news on MNN, rest assured they are also offering practical tips. How do you cure that party hangover? In short, the earth friendly method may just be – a banana, water, fruit juice, honey and soup. Party on.
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