Most Mashable readers have probably heard of the online retail company, Zappos. You may have learned of them via Twitter (Twitter reviews) and count yourself among the 400,000+ people that follow the CEO, Tony Hsieh (pronounced Shay but who people refer to as Tony), or from a friend after she had one of the best customer experiences in her life.
No matter how you heard of them, we wager to guess that you did so through word-of-mouth. And word about Zappos has been spreading. . . . Read Mashable Blog
We they learned:
1. Your relationships are your brand
2. Deliver a positive experience
3. Embrace transparency … it’s gonna happen whether you like it or not.