One Added Star on Yelp Leads to 9% Increase in Revenue

Written by Visual Thinker. Posted in Crowdsourcing, Drive, New Media, Social Media

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Published on December 08, 2014 with 1 Comment

A new study out of the Harvard Business School finds that restaurants reviewed on the site can count on higher business. Even a one-star increase on Yelp’s five-star ratings scale, according to WSJ.com, “was associated with a 5 to 9% increase in revenue.”

The research comes as businesses, especially small businesses, are pondering the benefits of participating in group-buying deals such as Groupon or LivingSocial. They offer not just …

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  1. Seems like a good time to google search yelp reviews for purchase?