Sure statistical analysis says that 51 percent of a person’s yearly weight gain happens between Thanksgiving and Christmas. That’s probably directly proportional to the gym being unusually crowded in January. But the people at Kraft Foods know that regardless of statistics, we’ve got to eat, And around the holidays, we may want to attend a party or two. In the interest of helping us negotiate the food landscape, America’s largest food company launched the iFood Assistant app. Now, due to popular demand, the company is beefing up its app, so to speak, with features.
The iFood Assistant app is mobile marketing for the digital age with an array of choices for busy, mobile users. With 7,000 recipes in its database, dinner is just a few taps away. Once you’ve chosen your recipe, the app creates a shopping list and can even guide you to the nearest grocery store. Although, your finger can only do so much walking because you have to get out and actually cruise those store aisles on your own two feet. But you don’t need a pen because crossing off items as you shop is as easy as – tap, tap, tap.
They even promise a free taste, but upon further reading you realize it’s not a free taste of food but rather a free lite version of the app which costs iPhone users 99 cents and Blackberry users $1.99. Sorry Blackberry, you so often seem to get that behind-the-eight-ball treatment in the app world. For the stationary set, Kraft has enhanced the user experience on its web site. Numerous videos are aimed at everyone, from the novice to the person who wants to make an ornament themed cake – using Kraft products, of course. For those looking to go healthy there even is a primer on lettuce. And if Kraft acquires Cadbury? Chocolate dipped lettuce? Healthy with a side of fun.
- New Media
- How To