It is often said that good help is hard to find. This is especially true in retail where turnover can be high. But there are cases where people actually find retailing jobs quite desirable. And ultimately, happy employees deliver a better customer experience, which drives business and leads to repeat business – and so on. When employees were surveyed late last year, Overstock.com took the number one spot for being the best employer in retail. Employees liked the fun, relaxed atmosphere and minimal office politics. REI was number two and employees at Maurices, the fashion retailer liked that there is a good management training program.
Some companies give out bonuses, others give higher pay rates and still others give generous discounts. As it turns out the happiest outcome is when employees identify strongly with the retailer’s brand. This is most likely why Nike takes the fourth spot. Its employees love that the company is always rolling out new and fun products. Obviously, the perk of being able to get those products at a discount is probably a big draw as well. And Nike also most likely looks for people who are already fans of the brand. In a tough economy, it turns out that Coach, the luxury brand took the number five spot on best retailer to work for list, perhaps because they have a non-commission sales policy. Who would have guessed that Overstock.com and Coach would make the same list?
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