Authenticity Overtakes Facade

In today’s blog by Seth Godin, he is writing about a societal trend that is/has changed because of social media… Visit Seth’s Blog

I believe the point here is that your reputation is your brand, and that “the crowd” is going to see through any facade that corporations/individuals had previously been able to erect. As Mitch Hislop says, “You no longer control your brand. Your clients control your brand.”

What’s interesting about this is that we are human and we all have scars, or we are corporations run by humans and are therefore not perfect. This transparency is going to scare many, but it is an unstoppable force. The world is changing.

So, you can fool some of the people some of the time, but you cannot fool all of the people all of the time, or NOT. “The crowd” will see truth.

This is creating a fundamental shift in Branding a.k.a. Reputation…