CMO Guide to Inbound Marketing

Written by Jan Corpus. Posted in Creative, Innovation, Leadership

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Published on August 06, 2016 with No Comments

The role of the CMO is to position the company to drive revenue. Buyers put down their “anti-marketing” shields when they are seeking information or passively looking to be entertained or educated. With Inbound Marketing, companies can engage and build relationships with buyers. This infographic presents a visual of what a CMO needs to understand about inbound marketing.

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