The role of the CMO is to position the company to drive revenue. Buyers put down their “anti-marketing” shields when they are seeking information or passively looking to be entertained or educated. With Inbound Marketing, companies can engage and build relationships with buyers. This infographic presents a visual of what a CMO needs to understand about inbound marketing.
- What’s Next for Inbound Marketing? [Video] (whizbangpowwow.com)