Articles Posted in the Communication Category
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To err is brainy
It is often said that everyone make mistakes and it is understood that everyone hates mistakes. Mistakes can be costly in more ways than one. They can lead to serious consequences. Businesses lose customers and…
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Freedom!
Freedom can spread like wildfire. One single act of freedom can inspire others to break free and run without a leash.
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Some brands sponsor, others ambush
Party crashers and wedding crashers may be fodder for movies and humor but there’s another kind of crasher that’s not generating much fun in the world of event sponsorship. These are brands that crash whatever…
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Cognitive Surplus: Clay Shirky
Clay Shirky has released a new book, Cognitive Surplus. Reports are that you cannot put it down. Reviews state that it doesn’t provide answers, but does open your mind to a new paradigm of media…
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Breakthrough Creative
Branded Entertainment by MaRS Discovery District
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