Articles Posted in the Drive Category
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Rappers drive business empires
When Forbes put out its list of the 400 richest people in 2010, one of the cover men could boast of business partnerships with Microsoft, Coca-Cola, Budweiser and Hewlett-Packard among others. His business ventures also…
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Do Millenials like your brand?
Around the world there are 1.7 billion people who can be called Millenials. They were born in the 15 years between 1980 and 1995, meaning they now span the 15-30 year old age group. Some…
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AT&T Painted Hands
AT&T International Hands by Guido Daniele
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The new graphic interface
The recently completed Graph Expo 2010 in Chicago was all about the future of print, newspapers, magazines, brochures and the like. Such a focus might have seemed at least a bit odd for those who…
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Automating website videos
In the beginning all websites were static. A designer would include the relevant information about a company or person and there it would sit, waiting to be discovered. But then along came PHP and Javascript…
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Red birds, green birds and the Windows phone
The red birds are either normal sized or giant sized. Size matters because when the red birds are launched, the bigger birds cause more damage than the smaller birds. The green birds can fly in…
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Digital marketing with Mad Men and Blago
If there’s a plethora of terminology such as “thought leadership,” and “social space,” flying around, chances are it was Advertising Week where the International Advertising Bureau’s Mixx Conference featured speakers ranging from the CEO of…
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Edible insects and pet jelly fish
Sure, we’ve been able to eat gummy bears and worms for a while now but this year’s Tokyo Toy Fair brings us an innovative take on the gummy treat. The Gummix is a toy that…
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Blackberry has a Playbook
When news of the impending iPad launch hit the news cycle, critics speculated that the device was not as good as a computer, that its aficionados might be few and far between due the lack…
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Can the sales force adapt?
If advertising could be compared to weapons for “waging an air war,” then salespeople could be considered as the foot soldiers in the ground campaign. At least this is how business researcher Walter Friedman of…
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