Articles Posted in the Drive Category
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Big business growing small businesses
In the wide world of business much is said and done about the way that small business can tap into government contracts. But very little is discussed about how small businesses can win supply contracts…
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Marketing the naughty little snack
One day soon you’ll go to your veggie aisle and there you’ll see those naughty looking bags that call out your name and tug at your piercings. They’ll want you to take them home and…
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Legal problem for digital content reseller
Back in the day, when you bought music on a CD it was yours. You could copy, share and even resell the CD. Similarly when you were done reading a printed book you could pass…
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Apps are for young, wealthy and educated
A man walks into the App Store – how old is he? Okay, so the man is virtual, but chances are he is not over 50. Despite the fact that Steve Jobs, the father of…
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Marketing is about Values
Steve Jobs explains what makes marketing work. He explains that marketing is about values. He states that those who are crazy enough to believe they can change the world are those that will actually achieve it.
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How to start a new media conversation
Everybody take a seat in the auditorium. Turn off all phones, smart phones and any other distractions. No drinking or eating, with the possible exception of water and glucose tablets for diabetics in the audience.…
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How to wow
Jerry Seinfeld jokes that most people at a funeral, faced with the choice of either being the body in the coffin or the live person giving the eulogy, would choose – the coffin? This sad…
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The size of the fight in the dog
It’s not the size of the dog in the fight that matters, it’s the size of the fight in the dog.
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Spotting a good leader
“Good leaders make people feel that they’re at the very heart of things, not on the periphery.” So says Warren Bennis, who is considered to be one of the leading experts on leadership. And it…
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Digital creativity is strategic
Digital advertising is not like the advertising of old and as such it requires a different kind of creativity, perhaps even a different definition of creativity. While there could be mass quibblings about whether creativity…
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