Articles Posted in the Drive Category

  • Why can’t brands be more like God?

    One day all successful brands will be like successful religions. They will have rituals, icons and even the type of rivalry exemplified in the proverbial battle of good versus evil. They will inspire “church-like evangelism.”…

  • Build happiness and they will come

    If you want a new way to think about consumer attention, think of it as a resource. In the digital age with devices and distractions galore, consumer attention is fleeting like beach footprints at high…

  • Sustaining a brand and eating cake

    Over at IDEO (a global design consultancy) they’re pretty certain that a successful brand is one that creates and maintains meaningful relationships with customers. Members of the IDEO team are often out on the lecture…

  • Be proud of what you haven’t done

    Be proud of what you haven’t done

    There was a time when Apple had 350 products. Name them. You can’t? Well, a lot of people probably can’t either. At least that’s what Steve Jobs thought. Or else he thought that 350 was…

  • Should you buy Twitter followers?

    Yes Virginia, it’s a brave new world out here. Where once Twitter was ridiculed for its shallow focus on what people are doing, “now,” boy, oh boy, how times have changed. Twitter can make grown…

  • Are open borders better for business?

    Should there be just one border for all humans under one sun and sky? Or should we stay in our groups? Whether legal or illegal, from Australia to the U.S. and across the world, the…

  • Are you thinking inside the box?

    By now we all know that good ideas come to those who think outside the box. It’s the place where creativity, innovation, progress, candy and beer originate. Once upon a time, outside the box was…

  • An infographic history

    If we believe the story, the grilled cheese sandwich was not created in a restaurant but rather by the J. Walter Thompson Advertising Agency for its client, Kraft. Now known as JWT, it is America’s…

  • Hollywood, Bollywood, Nollywood?

    By now the word “Hollywood” needs no description. And thanks to a steady stream of crossover movie stars and themes, the Indian equivalent, “Bollywood” is on its way to becoming a household name. But now…

  • Apple v Android in the future

    It is thought that some 80 percent of the Tablet Computer market belongs to Apple’s iPad even though the iPad didn’t originally claim to be heading for the computing space. But Android fans are thinking…