Articles Posted in the Crowdsourcing Category
-
Kickstarter.com – The Young International Debut EP
Kickstarter.com is a new way to fund and follow creativity. “Kickstarter is an incredible platform. Its obvious purpose is funding, but we find ourselves gaining so much outside of collecting pledges. For us, Kickstarter has…
-
Warcraft: Not just a game anymore
To heavily involved gamers this is not news, but to the outside world it is another among the twists and turns of digital life that never ceases to amaze. While many play games for the…
-
Toy marketing in a segmented world
A 50 year-old man arrives at the car lot in a minivan. Is he there for a new minivan? Or is he in the market for a little, red sports car? Ditto for a 50 year old woman. And really the question is how do you get them to come to your car lot in the first place? Did someone say 50 is the new 30, which makes 30 the new 10? All of which probably says advertising for the 30 year-olds should be aimed at 50 year olds and 10 year-olds. Such confusion.
Recent Comments