Does Social Media Engagement Grow Reach?

Written by JC. Posted in Articles, New Media, Social Media

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Published on November 11, 2011 with 1 Comment

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  1. Thanks JC for sharing these stats and I think the answer to this is that social media is only a distribution channel, a means to grow human relationship/trust on the Web– so there will be a higher chance/probability of someone buying your product/service offering because s/he trusts your brand. Engagement on the Social Web is like igniting a fire – the challenge is to keep it burning as long as you can. Now, do you think that the stats you’ve shown here got something to do with people automating posts online, driving potential customers away?