These are among the billions and billions of facts collected for future use at Factual. Behind the scenes, Factual staff are said to be busy at work making lists of the facts and checking them twice or more to verify updates and duplicates. While facts may be all around us, the Factual facts, by virtue of being collected all in one place are thought to be more reliable, useful and easier to analyze.
What to do with such a massive collection of facts? Factual envisions businesses paying for access to these sets of data, which are conveniently called “datasets,” in order to develop apps, create marketing campaigns or perhaps memorize them for trivia challenges. A cursory glance at the first ten pages of this dataset shows the first four pages to be overwhelmingly Sex Addicts Anonymous groups, while the following six pages are mostly Gambler Anonymous groups– who would have guessed?