Four Major Consumer Segments

Written by Jan Corpus. Posted in New Media, Social Media

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Published on June 09, 2014 with No Comments

The infographic is made up of stats from a study by The Incyte Group, identifying “four unique market segments that are most likely to look to customer communities when making personal decisions.” The infographic not only introduces each of these segments, but explains why they are important and how brands can leverage their social media strategy to nurture a relationship with them.

The four consumer segments revealed in the infographic include “Fashionista Professionals,” 25-34 year old female professionals; “Knights with Shiny iMacs,” 24-35 year old male professionals; “Web-Building Techies,” 21-24 year old men who are early adopters; and “Bargain-Hunting Mamas,” 35-44 year old mothers. Check out the infographic below to find out more about each of these groups, why they are important and how to engage with them.

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