Today is the day. Google unveils its annual Holiday Doodle that will appear on its home page over Christmas. While we tend to think of Google as the behemoth search engine, book scanning, smart phone licensing and everything else company, Google is also passionate about its iconic, commemorative doodles that are a hallmark of its branding strategy. The Wall Street Journal reported that this year’s image took five artists and about 250 hours to create – working over a six month time frame. Who would have guessed so much work for such a seemingly small thing? Still, there’s nothing barring the rest of us from, uh, taking a page from Google and attending to our brand in this fun way.
This year’s ambitious edition is not just an image, it’s an interactive piece with 17 “portraits” assembled in an abstract version of the Google logo. Each image represents a corner of the world and is clickable – linking to Google searches on the area relating to the image. Originally, the Google artists imagined a scenario where the holiday logo would be unveiled over three days. No, no, no, said the executives. The images must go up all at once. All of this launched a frantic effort to assemble the logo, and also get the Google programmers writing the code that would put the interactive logo on the Google screen. This would happen early enough for the logo to be displayed over a few days, giving busy cooks some time to interact with the Google holiday doodle before heading into the kitchen.
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