Hey Sonata, it’s me, A6

Written by Paper. Posted in DOOH (Digital Out of Home), New Media

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Published on July 23, 2012 with No Comments

You’re on a highway, any highway, when all of a sudden a jackknifed semi-truck is spilling toilet paper all over the highway – three miles ahead. Lucky for you, it doesn’t have to matter. Somewhere up ahead is a Hyundai Sonata putting in a call to your Audi A6 delivering useful information about avoiding the mess. It may seem farfetched for now but this is among the definite possibilities as cars achieve connectivity. From hazardous weather conditions to traffic jams and collision avoidance advice, some day in the not too distant future cars will not only be connected to the Internet but to other cars on the highway. Already about 10 percent of the cars in the world feature some sort of connectivity. That is expected to increase to 53 percent by 2016. beyond that, the cars could pretty much rule the drivers.

While some may see connectivity as just another distraction that increases the probability of accidents, car manufacturers are pairing up withy other corporations to provide useful services through connected cars. Medtronic and Ford are exploring the idea of tracking diabetic drivers’ blood sugar levels. Hyundai has a system that can help parents monitor speeds and geographic locations of teen drivers. In-vehicle monitoring could remind drivers or passengers when they’ve left belongings behind. A car could also communicate with a residence issuing alerts to adjust thermostats and turn on ovens in anticipation of the owners’ arrival. Cars being connected to other devices translate to numerous possibilities, but cars connected to each other would be even better. Such “intelligent” cars could result in fewer accidents when cars are “aware” of road conditions and nearby drivers. Search engine could suddenly have an entirely new meaning.

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