How Google Works

Written by Jan Corpus. Posted in Creative, Technology

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Published on April 01, 2016 with No Comments

“The software behind our search technology conducts a series of simultaneous calculations requiring only a fraction of a second. Traditional search engines rely heavily on how often a word appears on a web page. We use more than 100 signals, including our patented PageRank algorithm, to examine the entire link structure of the web and determine which pages are most important. We then conduct hypertext –matching analysis to determine which pages are relevant to the specific search being conducted. By combining overall importance and query-specific relevance, we’re able to put the most relevant and reliable results first.” – Google


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