The success of LinkedIn among accountants, lawyers, technical people and many other professionals is quite phenomenal and there is a good reason behind this. Although Facebook and Twitter are the two biggest social networking sites as of the moment, LinkedIn is a class of its own. This offers an opportunity for many professionals that cannot be seen in other social networking sites.
To have more potential clients, a professional or business can make use of LinkedIn’s potential. Here are ways that to build better client connections –
Come Up With a Professional-Looking Profile
This is the very first step that you need to accomplish. Do not make this page look like the usual CV. Instead of just ranting about the past big companies that you worked for or your responsibilities there, why not focus on numbers? Present how you’ve improved the production or have helped solve a problem. The goal is to make the most impact with just that first page.
It’s Time to Connect
LinkedIn works best if you start connecting with businesses or clients. Make good use of the search function and get in touch with your most recent professional contacts first. From these people, slowly branch out and before you know it, you will already have hundreds of contacts.
A word of caution, though. Do not just keep adding contacts, take the time to choose your connections. For business networking, make use of the so-called Open Networking where you focus on expanding your network.
As you start to establish your business, it’s time to get down and use the Trusted Partner networking so that you reduce the risks of being conned.
Be Lavish with Your Testimonials
In order to get testimonials from your contacts, it is best to give them first. Since there is a reciprocate option when one gets a testimonial, chances are, you will have a testimony too when you testify about someone. Do not beg for one, though.
Create a Catchy Headline
If you have not created one, LinkedIn will automatically post your most recent job title. Your headline serves as your introduction when you are networking so think of something that will make you stand out from the rest.
Find LinkedIn Groups and Interact with Them
Post sensible questions and answers so that you will soon develop a reputation as someone who knows what he is talking about. Spamming is a no-no. Help people along the way and you will find out that people will naturally want to reach out to you.
Keep Revising Your Status Update
This is an efficient way of letting your contacts know what you’re up to but not in an intrusive manner. The most hyped updates could even be an effective call to action.
Just as you would update your own status, take the time to see the updates on your contacts’ pages as well.
These are but a few ways to improve your connection with potential clients. Learn how to maximize LinkedIn and you will have a steady flow of contacts – that’s guaranteed.
About the author:
Diane is a writer for the Focused Umbrella Company. She enjoys helping small business owners find ways to connect with clients via social media and other underutilized marketing methods.