In just over a year we’ve entered what may some day be called the “app bubble.” Like the dot com bubble and other obsessions of the past, app sales are growing by leaps and bounds, app developers are making money – though individual developers are advised to keep their day jobs. Apps are the greenest of the green shoots in today’s gloomy economic climate. It shows that no matter how bad things get, there’s always something for the optimists club to highlight. The app, something you can’t hold or hug or eat, has become the darling of the software world while other computer programming jobs falter. Reports indicate that Apple has more than 100,000 apps in its app store with around two billion downloads in just over a year of existence. Technically, the app world is an egalitarian place, leveling the playing field between an individual and a large corporation. Anyone can write an app and technically every app has a shot at topping the app charts. But it turns out the bigger corporations have more expertise and marketing savvy to out app the individuals or simply buy them up. Why do the big fish always win? Regardless, indications are that in 2010, the mobile apps marketplace will grow significantly as more advertisers commit their budgets to this. Some think that Apple’s app store could have 300,000 apps by the end of 2010 while android apps will go from 20,000 now to about 100,000. At the same time some analysts predict 2010 will be the “tipping point” for the app world. Should all the old apps be forgot and … well, never mind. Happy New Year.