Klout wants more real world clout

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Published on November 06, 2014 with No Comments

The top three most influential talk show hosts according to their Klout scores are Ellen DeGeneres (87), Conan O’Brien (84) and Jimmy Fallon (81). Now if you wonder where some of the recent entrants to the talk show circuit such as Jeff Probst or Katie Couric are on this list, well, the Klout people assembled it last year and it hasn’t been updated for the current season just yet. By now Klout is known for its mission to measure an individual’s (or brand’s) influence on the Internet. This is calculated according to your ability to “drive action on social networks.” The Klout people say that they believe “everyone has influence,” it’s just that some have more influence than others.

Originally, Klout scores were highest for popular celebrities but the people behind Klout have actively worked to include more data points from the online world and the “real-world” (Wikipedia’s inclusion is thought to address the real world issue). For example, adding Wikipedia meant that world leaders and Warren Buffet could also have Klout scores – which also meant that Justin Bieber wound up with a little less Klout. Who would have guessed? Essentially, your Klout score incorporates information from LinkedIn, Google+ and others. Last year Klout said it had assigned scores to around 100 million people but others thought the figure, though impressive, was somewhat less than that.

In a recent series of announcements, Klout claims to be adding even more relevance to its scores by adding Bing and Facebook to its toolbox. Now when someone searches for you on Bing, that can influence your Klout score while at the same time it can improve your ranking on Bing. By integrating Facebook pages into its score calculation Klout says it gives a more accurate representation of your influence. This influence is also divided into “moments” which are social media posts that generate action within your networks. Perhaps at one moment your score will be close to 100 while in another moment – not even close. For context, Klout says that a score of 70 – 80 means that about 13,000 people are talking about your page.

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