It could be said that people of all demographics are connected. But some are more connected than others. Latinos or Hispanic Americans are said to be more connected than others. A report from The Hispanic Institute (“an effective education forum for an informed and empowered Hispanic America”), says that regardless of income, Hispanics are more connected than other Americans with 70 percent owning laptops, 51.5 percent owning smartphones and 18.8 percent owning tablets. A whopping 90 percent of 18-29 year-old Hispanics have cell phones. Some of this can be attributed to the fact that “legal” Hispanic immigrants come from countries where there is limited infrastructure for land lines and household broadband, so they more easily embrace mobile technology because it circumvents infrastructure issues. We could perhaps assume that illegal Hispanic immigrants are similarly connected but the study emphasized legal Hispanic immigrants.
One of the “Key Findings” noted in the report is that such connectedness means that young Hispanics are a “desirable consumer market” for business, a powerful target for political messages and that they are also “eager” users of information related to healthcare, education and more. Statistics show that young Hispanics spent $17.6 billion on mobile devices and $500 million on mobile apps. And what are Hispanics doing with their mobile technology? They are that much more active on social media. Hispanics accounted for 16.7 million unique visits to Facebook in 2012 while their Twitter use was up by 32 percent over the previous year. This group is also 17 percent more likely to build or update their blogs than “average consumers.” Beyond consumer goods marketing, Hispanic Americans can benefit from education and health management service offered via mobile technology. By the numbers, 50 million Hispanics live in the U.S., of which almost 32 million are of Mexican origin. This is probably why NBC launched its NBCLatino network.