How Markets Are Made and Broken by Social Activists
Today the sociologist, who is a professor of organizational behavior at the
Stanford University Business School, studies rebels who shape new markets and upset old ones, not with “invisible hands” but with highly visible, clasped ones. They define “hot causes” and use “cool techniques of mobilization” that can make or break markets for products and services, he writes in a new book, Market Rebels.
An interview with Stanford Professor Hayagreeva Rao, author of “Market Rebels.”
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