Marketing experts admit they do not understand social media

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Published on August 03, 2016 with No Comments

Article from Brand Republic

LONDON – Two-thirds of marketing experts admit they do not understand social media despite acknowledging it is here to stay, according to a survey.

The Social Media survey of marketing professionals by McCann Erickson Bristol found that 86% of them thought social media is more than just a fad. However, 65.6% of them said they did not know how to use it for the purposes of marketing.

Facebook, Twitter and LinkedIn remain the most popular social networking sites for marketers, with 72.8%, 42.4% and 40.2% having a presence on them respectively … Read More

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