Okay, so not that long ago, we said that Pinterest wasn’t really for self-promotion. But now you can forget that. Latest news from the world of social media marketing says Pinterest drives more traffic to company websites than YouTube, Google+ and LinkedIn combined. Combined! Who would have guessed? With massive numbers of pinning going on in the world, a Pinterest pin is just as likely to go viral as a cat video. As we noted earlier, Pinterest is an online pinboard where you organize and share things that you love. Members pin images, which can either be original or from other social media sites, on their boards. Followers comment or re-pin and along the way a conversation or two or more are established. Pinterest is thought to have more than 10 million members with an average of two million daily users.
Numerous businesses have turned to Pinterest to market products and drive business to their websites. One notable success is ideeli.com, a limited-time sales site, which has seen a 446 percent increase in its web traffic from Pinterest. And those visits have translated into a five-fold increase in sales. Ideeli does this by carrying on a sort of conversation through Pinterest. They follow pins of fave members and comment on everything from recipes to pet photos. Nordstrom’s department store organizes their pinboard into categories, making it easier for members to zero in on “gifts” or “spring,” as the case may be. The key is not to be too sales-y, focusing only on your own stuff. Whole Foods Market, for instance, has a pinboard on gardening, including an interesting section on desk gardens, showing plants growing in wine bottle corks. It’s important to note that Pinterest is more suited to visually appealing merchandise, and its membership is thought to be about 83 percent female, skewed toward the 18 to 34 demographic.
- The CMO’s Guide to Pinterest (greatfinds.icrossing.com)
- Poll Results – Pinterest is a Challenge (hyperdiskmktg.wordpress.com)
- Pinterest, the Rising Social Media Star (sessions.edu)
- INFOGRAPHIC: What is Pinterest and Why Should You Care? (mobilemarketingwatch.com)