Hair chalking is said to be the hot new trend this spring. It’s something to do with fun hair coloring for the younger set. We haven’t exactly tried it but we know it’s a hot new trend because of the hair-chalking pins on Pinterest. As it turns out, moms are flocking to Pinterest for ideas, instructions and inspiration to entertain and fascinate their children. Pinterest is said to be the primary social network for moms, to the point where it is fast becoming the way for moms to connect with other moms, which means that brands seeking to connect with moms also head to Pinterest. Nielsen statistics indicate that moms are 61 percent more likely to visit Pinterest than other Americans. This probably explains why Pinterest with an average of 88.3 minutes of visiting time per user, has grown 4,000 percent in the last six months.
Beyond Pinterest, today’s mom is a very digital being. She is 38 percent more likely to become a fan of or follow a brand online. Approximately one in every three moms is a blogger, with a preference for Blogger (24.3 percent) over WordPress (10.8 percent). Busily trying to balance work and family, mom saves time by shopping online for clothes, toys, music and e-books – no shades of gray in the statistics. Moms spend an average of 66 hours per month online. Approximately 65 percent of moms own smartphones which they are likely to use for shopping or streaming videos. It is thought that moms account for somewhere between $2 and $5 trillion in spending. So here’s to you digital moms everywhere, “making your way in the world today takes everything you’ve got,” – but mostly your smartphone. Cheers.
- Pin Me Pinterest Hop: All About Mom (prettyopinionated.com)