As men try to read what women want, women are reading on the Nook Color from Barnes and Noble. Statistics show that Nook owners are about 75 percent female, and that women are 52 percent more likely to own an e-reader. Analysts believe that women may like the way colorful magazine pages appear on the Nook as opposed to black and white reading devices. But for all who think of the Nook as a simple reading device for women, the folks at B & N want us to realize that the Nook with its software upgrades is more like a tablet computer. A number of Android apps can be purchased on the Nook. Play games, find recipes, maintain the calendar and more with Apps. You can also listen to music. And if your test for a tablet device is Angry Birds – well, there is that too.
Behind the scenes B & N is active at App Developer conferences working to influence developers to come up with Apps for the Nook. And by the way, the fact that the Nook is so popular with women, presents a unique opportunity for developers who are interested in the female demographic. For now there are only 800 Apps for the Nook. Developers at the Appsworld North America conference in New York City this week may want to pay attention to the targeted Nook market. With half a million Apps in circulation, developers have a difficult time getting users to discover newer apps. Meanwhile, the App industry is on track to be a $15 billion business concern by 2015. If only they can get beyond the 99 cent expectation, it might be even more.
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