Your brand is no longer in your hands.
Your brand has a life of it’s own.
So what is your brand saying about you?
For assistance with your online reputation contact Codename Lingo.
The man in the following video was flight ticketed by United Airlines. It turns out that their code sharing partners were responsible for destroying this man’s guitar. No one at the airline would take responsibility and replace his guitar. So this man wrote a song about the experience, made a video and posted it on YouTube, and has successfully recovered from the incident … and then some.
- There were 150,000 viewings before CNN picked it up. Today there are over 3.5 million viewings. His popularity for being a country musician has sky rocketed.
- He is making money selling the music.
- United Airlines bought him a new guitar.