Real Estate Agent Utilises Online Marketing to Supply Home Instantly

Written by Visual Thinker. Posted in Apps, Life, Mobile, New Media, Ventures

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Published on November 10, 2014 with No Comments

Property exterior - villa for sale near Barcel...

Property exterior - villa for sale near Barcelona - Spain (Photo credit: lucasfoxbcn)

Although the market has slowed down in recent years, the use of the internet has created a wealth of opportunities to help you sell your home quickly and for the right price. There are a number of online estate agents who make the most of these new tools to get your property viewed by the right potential buyers with a minimum of stress on your part.

The internet has revolutionised the way we buy houses. Gone are the days when weekends were spent scanning the windows of every estate agent in the area we want to move to. Today, a staggering 90% of properties are viewed online, minimising travel time and, most importantly for the seller, the estateagent’s fees.

There are a number of tools that online estate agents use to get viewings for your property. Social media is one of the most interactive methods to get a large number of properties viewed by appropriate buyers and can be used to deliver information to prospective customers even when they are not actually looking.

Social-networking sites such as Facebook and Twitter allow estate agents to find out what really makes the buyer tick and can be a fantastic tool in building relationships that are far more likely to result in the sale of a house or flat. The best estate agents won’t use these networks directly to sell your house, but by building trust and recommendations they are providing a much more valuable service than by merely pushing your house to all and sundry.

Of course, you still need people to look at your house if you want to make a sale. One of the problems with the traditional images used to sell houses is that they tend to be focused on the exterior of the property. This may not be anywhere near as enticing as the lovingly decorated interior which is the main draw for anyone buying a house. One of the hardest things about selling houses is the feeling that you have to be living in a showroom all the time, with toys always tidied away and never allowing yourself to have dishes sitting in the sink. It can be one of the most stressful things about putting your house on the market.

Fortunately, the internet has provided another solution to this perennial problem in the form of the virtual tour. Now prospective buyers can have a good look around your home while it’s looking at its best, while you can get on with your day-to-day life. You only have to do a tidy-up if a buyer wants to take it to the next level and have a look around the real thing.


Housing (Photo credit: james.thompson)

The use of the virtual tour has transformed the way we sell houses. There is so much less time wasting for everyone involved, as buyers only come round tolook if they are really interested in what you have to offer. And it’s simple. People can now look at your house 24 hours a day without you having to do a thing until the estate agent calls to arrange a viewing at your convenience.

The services offered by an online estate agent are no different to those offered by a traditional high-street one, apart from the fact that it is easier, cheaper and more convenient to get your property viewed by as many people as possible. Choosing a firm with a good reputation for online marketing will help to ensure that your home sells as quickly as possible even in a slow market.

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