Rickrolling is an internet phenomenon that is reported to have have begun in 2007. In short it has become a popular internet prank. The premise is that the viewer clicks a link expecting to find a video or media with a certain content, but instead shortly after the media begins they instead they are presented with the 1987 song “Never Gonna Give You Up” by Rick Astley.
The concept has evolved beyond internet linking to prank in multiple mediums.
View several offline examples here.
Wedding Day Rick Roll
Rick Roll a Telemarketer
CNN Caller Rick Roll’s Station
Rick Astley himself Rick Rolls Macy’s Thanksgiving Parade