If you’ve heard it once, you’ve heard it (or read it) a dozen or a hundred times: Facebook is not for shopping, it’s for socializing. Facebook friends, acquaintances and visitors just want to “like” things, play games and send birthday greetings. But all is not so cut and dried on the Facebook front. While Facebook doesn’t sell your stuff, there are apps that allow you to showcase your merchandise and link to your e-commerce site. One app that’s gaining ground is Storefront Social which allows you to create a social media storefront for your Facebook fans and twitter followers. They claim to have the potential to connect you with 600 million possible customers, but you have to know that figure is inflated – just a tad. It may be possible but is it probable?
Fun storefront in Paris
Upon signing up for Storefront Social you can set up your store to import products from your existing store, from a spreadsheet or you can add a few products manually. A good strategy is to showcase many products on one page to enable easy access from small screens. Highlight or feature specific items, organize them into categories or link to multiple pages. Visitors who like certain items can choose to just give the thumbs-up or click on the “buy now” button which takes them directly to your store. And just in case you wanted to know, Facebook users spend 700 billion minutes per month on the site. If someone got paid for every minute spent on Facebook, they’d be rich.