Seth Godin on standing out

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Seth Godin on standing out

Published on November 14, 2009 with 1 Comment

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  1. I like when Seth is talking about the bell curve and marketing to the fringe, the innovators and I like the fact that it ties with a little bit to our edgy image. I think we model this kind of thing when we address our customers like their concerns are ours and going the extra mile to get their goals met is not remarkable, it is just what we do. I think in the Disc business you have to be the people who are considered remarkable by nature and not by claim. Of course this relates to the design anything nature of Custom USB. Everyone loves the Shotgun Shell. It is different it is edgy and it is not in the main stream.