If you love music but are not good with song titles and artists, Shazam is the app for that. Hear a song playing wherever you are and all you need do is wave your smart phone in the air – wave it like you just don’t care. But you do care, because the Shazam app tags the artist and song title for your playlist. With 100 million users in 200 countries tagging around three million times each day, even Shazam’s Twitter stream can be entertaining. Hour by hour folks are discovering everything from “Hotel California” by the Eagles, “Happy Birthday” by Stevie Wonder, Kenny Loggins, which must mean people are listening to Oldies stations. Okay, they have current music too.
Judging by recent deals with music streaming site, Spotify, Shazam wants to be more than just a fun, little app. It wants to be digital era’s Billboard. It tracks artistes, assembles tag charts, and predicts hits based on the tagging trends of its worldwide clientele – of its free and premium versions. But Shazam isn’t resting on its music app laurels. It recently leaped into the world of TV tagging through an agreement with the SyFy channel. Though the app form, for iPhone, Android and other platforms, is fairly new to the world, Shazam, based in London, has been around since 2002. And like growing concerns everywhere, it continues to branch out into new territory as it becomes available.
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