These days when you’re at a wedding performing the chicken dance, beware of the guy wielding a video camera from the edge of the dance floor. You just know he’s hoping to capture something outrageous for YouTube. Since the famous video of a wedding party dancing down the aisle went viral, copycats are everywhere. Of course, if you want to be a star for your outrageous chicken dance then who are we to argue?
Recently, dancing has suddenly become all the rage on YouTube and on television. From the Filipino prisoners performing Michael Jackson to “Dancing with the Stars” and “So You Think You can Dance,” it seems there’s a, um, dance revolution. In fact one of the videos that helped popularize YouTube belongs to Judson Laipply from Ohio who posted a video of himself doing “The Evolution of Dance.” In the video Laipply performed his interpretation of recent dancing history to twelve popular tunes from the last fifty years.
Now 124 million views later, he’s dispensing marketing advice at seminars. Perhaps recognizing the possibilities for marketing with dance, T-Mobile recently launched its own hugely successful dance video advertisement. It features British commuters breaking out in dance at a train station. Reports are that T-mobile sales in the U.K. are up 25 percent since the dancing video hit.
Experts believe that ordinary audiences find the dancing videos to be fun and entertaining and by-the-way, they notice the product. Which would suggest that it might be a wise and joyful thing to add dance to the marketing strategy. Of course, it isn’t just any old dance. It has to be something that captures the imagination in a big way. And you don’t really know until you do it. Then there is the case of Marcus Monroe and a guy who calls himself D Suz. They created the Cinnamon Toast Crunch rap just because they liked the cereal.
T-Mobile dance video
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