“Don’t make somebody a priority if they only make you an option.” “Four things you can’t recover: The stone after the throw. The word after it’s said. The occasion after it’s missed. The time after it’s gone.” Oh, so true. These are two of the numerous “Sayings” on the virtual pin board, Pinterest. It’s Pin plus Interest, the latest thing in social media, allowing users to share the things they would normally add to a pin board. Add your favorite fashions, ideas, images and of course sayings to Pinterest and there it will be for all your friends, Romans and countrymen to check out. It’s been called a Collection of Collections, and a Self-Expression Engine, among other positive things. Earlier this year Time Magazine named the Palo Alto based Pinterest one of the 50 best websites of 2011.
So what do you post on Pinterest? Well, let them count the ways, as they do on the site. “Joy” saves images of interesting patterns, furniture and accessories for redecorating her home. Perhaps her friends offer opinions on her board. “Divya and Ben” post images of flowers, ties, dresses and cakes for their wedding. Their moms can comment. And if their moms aren’t happy, well, you know. “Jessica” saves recipes. Meanwhile, there is Pin etiquette. Be nice. Credit your sources, and report objectionable content. And in case ideas of self-promotion begin swirling in brand gurus heads, Pinterest says it’s not for that. It’s for curating, which is supposedly different from self-promotion, but does it have to be? Not necessarily. They actually endorsed a class on “How to Build Your Brand with Pinterest.” – without breaking their rules. Go figure. And just for the record, Pinterest isn’t just a website, it’s an iPhone app. Also, sorry Android users, lack of bandwidth leaves you out.