Social Commerce Psychology

Written by Jan Corpus. Posted in New Media, Social Media

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Published on August 06, 2014 with No Comments

English: Wordle Cloud Definition of Social Com...

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The thoughts that underpin social shopping work at a fundamental level that plays with our cognitive biases. Psychologists have defined six universal heuristics (mental rules of thumbs) that are evident in shoppers: social proof, authority, scarcity, like, consistency,  and reciprocity. This is how they are applied in social commerce.

 

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