Social Media Demographics

Written by Jan Corpus. Posted in New Media, Social Media

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Published on August 30, 2014 with No Comments

Over 66% of all adult online users are connected to one or more social media platforms. Use of these platforms and tools has been increasing steadily over the last 10 years, for both personal and business reasons.

Facebook: 845 million active users
Twitter: 127 million active users
Google+: 90 million active users
Pinterest: 21 million unique visitors
Linkedin: 150 million registered users
Reddit: 5.5 million unique visitors
Digg: 4.6 million unique visitors

Why Americans Use Social Media:
67% – Stay in touch with friends
64% – Stay in touch with family
50% – Reconnect with old friends
14% – Connet with people who share similar interests
9% – Make new friends
5% – Read comments from celebrities, athletes or politicians
3% – Find potential romantic partners

A Case Study in Social Media Demographics

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