Marmite is a British, sandwich spread, originally made from the yeast extract by-product from brewing beer. But the word is of French origin, referring to a clay cooking pot of bygone days. In the French social media world however, SuperMarmite is where social networking meets the home cook’s kitchen. Say you’re a busy professional walking home after work from your evening train – this is what you would do if you were in France. You’re hungry and not in the mood to cook. Apparently you live in the suburbs and there are no nearby restaurants – and you probably don’t have a car to drive to one. Meanwhile, the fragrance of a thousand, or fewer, cooking pots waft through the air. If only you could knock on a neighbor’s door and convince them to feed you. With SuperMarmite you could do exactly that.
Instead of opening an app such as Urbanspoon, which helps you find restaurants, SuperMarmite helps you find good cooks. Home cooks publish what they’re cooking and apparently anonymous people walking down the street can stop by and pay for a meal. But as is generally the case with the French, this isn’t another crass way to turn the home into a restaurant during tough recessionary times. Even as you pay for the meal, you’re building community, getting to know your neighbors, alleviating loneliness and bypassing the anonymity associated with social media. It’s like Facebook with the face of real friends sitting at your kitchen table. And of course, the French being known for their superior culinary abilities, what could be wrong with that? Meanwhile it isn’t clear if any health department rules govern such a practice. But as they say, “Lack of time should not be synonymous with junk food.”
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