On the one hand, there’s the thinking that digital age technology has changed everything. But on the other hand, if we look closely enough, it almost always comes to light that we’re merely looking at newer iterations of the same old wheel. And while these iterations are fabulous and novel in previously unimagined ways, the original wheel is really at the “hub” of it. In the world of Social Media Marketing, it’s tempting to get caught up in the newness of social media without realizing that it’s just the newest way to carry out some old-school marketing techniques. It is commonly held that social media marketing was discovered more than four decades ago – except without actual social media.
Whether by social media or other means, marketing is about providing ways for customers to engage with your product. When the user experience is new and different, people want to share it with their friends. Sharing new and delightful discoveries is practically a human trait. We all love experts, connoisseurs and early adopters because they share their discoveries. All of which means that whether on social media or the unsocial type of media, if such a thing exists, the strategy should be to find ways for the product to engage those who are most likely to show it off.
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