Articles Tagged “marketing strategies”

  • Challenge your customer’s thinking

    Fashion and perfume designer Jean Paul Gaultier famously said, “It’s always the badly dressed people who are the most interesting.” Similarly, in the world of sales and marketing, it can be said that the sales…

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    Make a million dollars with no capital, business or inventory

    “I was once challenged to teach an audience of young entrepreneurs a strategy that could earn them a million dollars without investing any capital and not having a product to sell. Sounds like a daunting…

  • Not Your Father’s Office Printer

    Time was when office printers were dot matrix, laser jets or ink jets, depending on your generation. And in each case it was a new and revolutionary thing, bringing wonderment among the people in the…

  • A big deal for AmazonLocal

    After Groupon launched its daily, group coupon meets social networking deal site in 2008, competitors quickly followed. Soon enough there were LivingSocial, Dealster, Homerun, Travelzoo and even Google, among others. Then last year Amazon announced…

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    Glass Movie Demonstration

    Spyeglass showing off MACtac’s new rear projection screen called Glass Movie on a store front display. Benefits of GlassMovie: exceptional performance under high ambient lighting conditions can be used with off-axis and short throw projection…

  • The brouhaha over online customer reviews

    Ah the online review. It brings immediate feedback from happy customers. And wouldn’t it be nice if the unhappy ones would just quietly go away into the night. But latest news from the world of…

  • Habits and privacy settings

    By now the term “privacy settings” is mostly associated with Facebook and Google. Any change to privacy settings suddenly gets everyone up in arms. There’s likely to be a flurry of media stories and editorials…

  • Singapore: Where the shopping is easy

    News from the world of shopping says that PayPal, which is owned by eBay, is experimenting with another iteration of mobile shopping, this time in Singapore. Commuters at 15 subway stations in Singapore will be…

  • The olive oil stories

    The character Olive Oyl was a staple of the comics long before Popeye came along. She had relatives named Castor and Diesel, perhaps because the writer had a thing for oil names. On the other…

  • A quirky thought or two

    It is said that mice have personalities just like people do, and the challenge to every brand is to market to these various mice personalities. If you’ve ever trapped a mouse you might consider how…