Articles Tagged “marketing”

  • Challenge your customer’s thinking

    Fashion and perfume designer Jean Paul Gaultier famously said, “It’s always the badly dressed people who are the most interesting.” Similarly, in the world of sales and marketing, it can be said that the sales…

  • How should you market to women?

    With worldwide personal computer shipments down by 6.5 percent in the first quarter, PC makers scramble to attract every possible demographic. And it was probably in this spirit that the Dell marketing staff figured they’d…

  • Advice from a creativity guru

    It is said that to get what you really want you must give up what you already have. Then again didn’t someone say it’s not having what you want but wanting what you have? Whichever one you choose, Hugh Macleod would say, “Work Hard. Keep at it. Live simply and quietly. Remain humble. Stay positive. Be nice. Be polite.” Sound advice for any kind of life, but especially relevant to creative pursuits.

  • Please don’t steal the ads

    You’re minding your own business along an Atlanta street and you come across a green, round topiary with a five-foot tall, red, afro pick. What do you do? You might merely wonder about it. You…

  • This article contains a video.

    Marketing BS Detector

    Cool International is now offering Marketing BS detectors, manufactured by Adobe. The units are highly customized to your particular industry and the nature of the consultants your seeking, contact us to learn more. Prices starting…

  • This article contains a video.

    How LinkedIn referrals helped build a company

  • What are the Best CRM Technologies Available?

    In a perfect world our companies run like clockwork, our clients are always happy with the service they receive, our employees are always motivated and ready for a good day at work and we are…

  • A big deal for AmazonLocal

    After Groupon launched its daily, group coupon meets social networking deal site in 2008, competitors quickly followed. Soon enough there were LivingSocial, Dealster, Homerun, Travelzoo and even Google, among others. Then last year Amazon announced…

  • Got guacamole?

    Are you eating more guacamole now than you did 15 years ago? As it turns out, back in the good old 1990s avocado was not a common ingredient in salads and sandwiches, and guacamole was…

  • Habits and privacy settings

    By now the term “privacy settings” is mostly associated with Facebook and Google. Any change to privacy settings suddenly gets everyone up in arms. There’s likely to be a flurry of media stories and editorials…