Articles Tagged “Nielsen”

  • Diversity matters in market research

    Marketers have long attempted to target customers by analyzing demographics. Whether by age, gender, zip code, educational milestones or family size, customer demographic information was valuable for targeting marketing materials. Now in the age of…

  • So much more than plain

    Even as consumers economize to the core, it seems someone lit the flame under Greek yogurt, of all things. Over the past year, like smoke on the water, Greek yogurt sales floated past other types,…

  • User friendly sites feature real people

    With millions of websites competing for attention, web designers continue to look for an effective formula to guide their designs. And if these designs include decorative photos, stock images and fictional lovely people, forget it.…

  • Build happiness and they will come

    If you want a new way to think about consumer attention, think of it as a resource. In the digital age with devices and distractions galore, consumer attention is fleeting like beach footprints at high…

  • Mom is a digital gal

    Hair chalking is said to be the hot new trend this spring. It’s something to do with fun hair coloring for the younger set. We haven’t exactly tried it but we know it’s a hot…