We are living in the age of the “Mesh,” and our primary act is “sharing.” Where once the Internet connected people to knowledge about simple things like gossip and complex things like cancer treatments, it now connects us to each other in a mesh world of networks. More than any other time in history the largest volume of people are connected to the largest volume of other people, says Lisa Gansky, author of “The Mesh: Why the future of business is sharing.” On the Mesh we’re sharing everything from recipes to videos to photographs to our relationship status. And we’re sharing across the globe from the most rural hamlet to any city anywhere. Of course, it takes a bit more effort to connect to the Mesh from far flung rural hamlets.
“If you embrace the Mesh, you’ll discover how your business can inspire customers in a world where access trumps ownership,” said Gansky. Groupon would probably not have been as wildly successful if not for the Mesh. An online clothing swap site, thredUp went from zero to 10,000 members in just a year. Zipcar redefined the idea of personal transportation by using the Mesh to connect cars to people. All businesses can benefit from the Mesh by recognizing the power of sharing. Businesses that engage and share on social networks will fare well in the era of Mesh. Instead of advertising only, a business might consider “tryvertising,” because people share opinions after trying. And in the Mesh, you should continuously delight customers.
- New Media
- How To