The Bees are not for the birds

Written by Paper. Posted in Drive

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Published on March 22, 2017 with No Comments

In the world of continually evolving award genres, along comes The Bees Awards, recognizing the best social media marketing practices. As with all things social media, these awards were not contained within any borders but rather the judges and winners spanned the globe – in a very real sense. While this might be something to Tweet about, it turns out that there were not any qualifiers in the “Best 140 Characters Message” category. Some winning concepts were simple. Prius held a campaign, with digital ballot boxes, to find the plural of Prius – would that be Priai or Priuses? Others were more complex. A campaign in Sweden spread the word across the globe that there was a shortage of recycled plastic in the world. They solicited junk plastic from around the world to be used in making vacuum cleaners. Quite a reach on that one.
What is the plural of Prius?

If you aim to create the next award winning social media marketing concept, you might consider what these other winners did. A paint company launched a viral video of its initiative to transform dull spaces around the world with color. Community organizations colored schools, streets and more. Canon launched something along the line of Dean Karnazes run across America. Instead of Dean they had the Chinese Forrest Gump who invited people to run with him. His Tweets were all the rage, creating much buzz. T-Mobile created an analog Facebook page on a billboard in Hungary. “Artists” updated their status with markers. Cool idea. Going analog with digital media. And if you want to be a contender in next year’s Bees award, give us a buzz.

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