The way to a customer’s heart is through an app

Written by Paper. Posted in Apps, New Media

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Published on June 02, 2014 with No Comments

Browse around and it’s quickly evident that just about every corporation worth its Fortune 500 ranking has an app. Kraft Foods has the iFood Assistant which dishes up an array of recipes and ideas for dinners, lunches and more. Not to be outdone by any means is General Mills very own Betty Crocker iPhone app which received kudos for its high volume of downloads by moms everywhere. The Betty Crocker app is a hefty one with about 9,000 recipes, all at the swipe of a lady’s finger – or a gent’s finger as the case may be. Meanwhile, over at P & G, they launched My Beauty Adviser where users of dry, oily or somewhere-in-between skin types can send and receive information to help them with beauty product choices. This is not to be confused with the Tide Stain Brain app from the same company, but for an entirely different purpose.

With Apple selling 70 million iPhones and about 30 million iPads in just the past year, it’s increasingly evident that the way for a business to stay on the hearts and minds of its customer base is through an app. Corporate apps aren’t so much for direct selling as they are about providing useful or fun experiences for customers. Delta does it for flight check-in and status information. Samsonite helps travelers track miles for free gifts with an online purchase. Again, General Mills launched the Yoplait Greek4Good app to entertain users and also to support food banks. There are also iPhone apps for all the major banks (of the financial kind). Along the way, making an app used to be an expensive proposition, open only to the largest corporations. But now there’s AppNRG, where any business, big, small or in-between can build its own app or have it built for them at a truly affordable price. So what are you waiting for – get an app.

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