Many are bitten by the entrepreneurial bug but few have the resources to put all the pieces of the puzzle together. While it may or may not be easy for any given business idea to attract start-up funding, money isn’t everything. Business counseling on everything from marketing, to pricing, research and logistics may be unaffordable. It turns out there are creative ways to get business advice for free. Small business centers, some with government SBA funding, have experts who can guide a new business owner through the maze of requirements. Whether the idea is to open a Comedy Club or build small wooden toys, there’s free help for that – from experts.
Lately, another source of help might be the nearby college. One start-up mined the minds of marketing students for help in reaching her target audience. It worked. Of course, it could be a leap of faith to take business advice from students, but a few start-ups have offered up glowing reviews of this method. Some colleges may have formal programs where the business school assists alumni entrepreneurs. Others may help locals. Personal contacts are also useful. But ultimately, a college can only offer limited help – for everything else, there’s Facebook.
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